logic and abstract science had been tied together 
by him in his work. And so we tied my two 
contributions, monotheism and codified law 
together with his work, and within two weeks of 
having met Marshall McLuhan, we had written a 
paper together. And that paper became—it was 
published by the Etcetera  magazine—and it 
launched my career in the field of communications.


Q:  People’s first impressions of McLuhan are often 
extreme. Some called him a genius, others thought 
he was a charlatan. What were your first 
impressions of McLuhan?